“Sponsorships 101 – An Insider’s Guide

Tim Lynd  presents his new book “Sponsorships 101 – An Insider’s Guide to Sponsorships in Corporate America”.
The book covers all sponsorships issues, including how corporate America
evaluates, negotiates, activates and measures their sponsorship relationships. Despite the US point of view, it will certainly would be a very useful tool.
Sponsorship 101 Book

This interactive textbook provides case studies and challenging activities
in each of the 11 lessons totaling over 240+ pages – providing an active learning experience for the readers.  Excerpts from each lesson (30+ pages) can
be viewed at the site
 

1 Comment

Filed under Books, Marketing

One Response to “Sponsorships 101 – An Insider’s Guide

  1. Seun Methowe,

    Hello Pedro,
    How can I purchase this workbook? Tried doing that online via the book’s website but the payment option is only through Paypal. The problem with that is that my country (Nigeria) do not have access to that platform except for VISA and MasterCard.
    And, going to Amazon was something else! The price was way too high-$139 compared to $49 on the book’s website.
    Please, can you help with direction on how to purchase?
    Regards,

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