First major stop of the year – the Global Sports Forum.
The conference speakers promise to be the best in the industry. Check it out and meet me there.
For 2 ½ days in Barcelona, the Global Sports Forum will host sportsmen and women, captains of industry, the media and sporting decision makers as they debate the real challenges facing global sport today.
Sport does not exist in splendid isolation but as an essential cog in modern society’s wheel. It is a mirror held up to contemporary challenges which reflects both our progress and our contradictions. The tensions peculiar to our time, the conflicting aspirations of groups and individuals, globalisation, how to protect local culture and how to boost profits but still respect the environment. These are just some of the issues that impact sport; how it is perceived, how it works and how it motivates. More than ever before, sport engages, interests and enchants.
